December 2010
Greetings friends! Welcome to the first of what our monthly newsletters keeping you up to date on the humanitarian goals of the Not As I Pictured film project.

Behind the scenes, the last year and a half has been spent preparing the program for launch, beginning with our Florida pilot, and now on to free national DVD distribution.

Our goal is to give away more than 10,000 free copies of the film and make ordering online easy. What’s the catch? None. Many far wiser than me have advised that I should sell the film for $25 or $30 a copy. But during my treatment, we received so much wonderful help along the way, often from strangers. By giving away the film, I’m determined to give some of that back.

Of course, to keep the program alive, we will depend on donations. If you can help us, terrific, if not, I know that if you are reading this, you truly care about cancer patients, and those who love them. Do anything you can, even a simple gesture like picking up quick dinner for a family affected by cancer, can make an important impact. There is no obligation to donate.

You can also help by scheduling a community or group showing of Not As I Pictured in your area, sometimes with the addition of the touring photographic exhibition, too. If needed, we have grant subsidies that can help make this easily affordable. Although we are just now launching, I’m happy to report that the film has been met with great enthusiasm within the cancer care community, and we have already screened or scheduled 10 states. We hope yours will be next!

To help keep our program alive, beyond donations, we'll sell the film to libraries, organizations, and those who plan group showings. At the Not As I Pictured store, you’ll also see some cool t-shirts, and signed posters, including the possibility of a personalized message to someone you know affected by cancer.

Please also urge your local community or University library to add Not As I Pictured to their collection. In 2011, we hope to be able to announce a special subsidy program to help pay for organizations in financial need. We pledge not to turn away any group or organization that wants to spread the word about the positive impact that Not As I Pictured is already having across the U.S.

None of this would have been possible without our wonderful initial grant support from the Enlight Foundation, and the donation of first-rate educational materials to accompany the film from ASCO, the American Society of Clinical Oncology. We also thank our friends at the American Cancer Society with their input and materials to complement our upcoming educational goals.

Please contact us to let us know what you think about the film. We urge you to also join the conversation on Facebook at:
http://www.facebook.com/NotAsIPictured

The Facebook page will be updated most frequently as upcoming event specific dates and locations become known, too.

Film Festival and Event News
We’ve had a whirlwind month with festivals in Ohio and Michigan, a screening in Maryland, and our first physicians’ conference participation in Miami. Details on where we’ve been, and where we’re heading are at right.

Although you always here film award winners say, “Gee, I never expected to win. . .” truly we didn’t! We won a Best Documentary Award at the Chagrin Falls Documentary Film Festival, a 2nd place Best Documentary win at the Lake Michigan Film Competition, and were nominated for Best Doc and also for Most Inspirational at the Orlando Film Festival.

Also worth noting is our first cancer care seminar held in conjunction with the Cleveland screening. After the film, reps from The Gathering Place, Stewart’s Caring Place, the Leukemia & Lymphoma Society, and cancer survivors Rev. Mark Simone, and film co-star Ryan Koehn, joined me and the audience for a meaningful roundtable discussion on coping and the road to survivorship. We plan many such events around the country in the months to come.

Be well!

John