FROM DIRECTOR JOHN KAPLAN

Fall 2011
Greetings everyone! Welcome to our fall newsletter for the Not As I Pictured film community. Our quarterly newsletter keeps you up to date on the public service goals of our free cancer education film project.

Wow! We are truly on a roll. Our free DVDs and accompanying cancer coping guides are making national news and flying out the door! With our goal of giving away 10,000 free copies of the film, we're already 45% there!

We're on PBS stations nationwide reaching 69 million homes and counting!
Our PBS broadcasts began in late August, and we already have more than 450 scheduled nationwide and reaching southern Canada, too. Broadcasts in more than 100 US markets continue throughout the fall and into next year. We're now scheduled to reach over 60% of U.S. households in the next few months in 36 states plus D.C. These numbers are growing every week as new cities come on board.

In the past week, we've added new top ten markets PBS airings in Los Angeles, Philadelphia, Houston, Washington D.C., and more.

Check out the listings page to see when we're airing in your town. We're adding new listings daily:
www.NotAsIPictured.org/PBS

We update our Facebook page daily with the latest listings announcements, too. Each day, film viewers on Facebook post truly amazing messages of support and encouragement. Please add your comments as well! Your comments will inspire others to watch the film and find strength in our inspiring message of hope:
www.facebook.com/NotAsIPictured

As Kevin Reynolds, of Cincinnati writes this week on Facebook: "Thanks from a survivor for this, John . . . It's beyond exceptional."

National media coverage galore
We've also been the subject of great feature stories recently in the Columbus Dispatch, Palm Beach Post, Toledo Blade, Sacramento Bee, Cleveland Plain Dealer, Tampa Tribune, Portland Press-Herald, Gainesville Sun, the American Cancer Society's Cancer.org, the Oncofertility Consortium and many more.

NPR stations in several states including Louisiana, Ohio, Idaho, and Michigan are airing in-depth interviews and stories, too.

You can read the latest articles and listen to radio clips at our In the News page:
NotAsIPictured.org/content/media-coverage

Download media kit here.

Contact us for media interviews.

Upcoming Events
In October, Not As I Pictured is featured at Miami's Florida International University, and in Orlando at the College Media Advisors National Convention. In November, we'll screen at the World Humanities Expo at Santa Fe College.

If you would like to line up a screening in your community, please contact us. Local oncologists, survivorship experts, and cancer advocacy leaders are always willing to lend a hand for a truly meaningful event.
Bring Not As I Pictured to your community.

Recent screening highlights
We had a record crowd of 400 at Gainesville, Florida's premier arts venue, the Phillips Center. A cancer coping forum with Dr. James Lynch and me followed the screening. Singer songwriter Maria Carter, who wrote and sings the film's theme song, performed live, too.

American Cancer Society joins film underwriters
Thank you to the American Cancer Society, one of our enthusiastic supporters. They join the Enlight Foundation, and UF and Shands Healthcare System in helping to make our humanitarian public service efforts possible.


Visit our PBS broadcast listings page to see when Not As I Pictured will air this fall in your town.

How you can help
If you would like to donate to help keep our program alive, we sure could use your help. No obligation, though! Your tax-deductible donations are always appreciated to help keep our humanitarian program goals thriving.
Donate here.

Most importantly, thanks for assisting us to get the word out. We are truly on a roll! Not As I Pictured is lending powerful support to families touched by cancer. And, throughout the U.S., medical practices, hospitals, and cancer advocacy programs are using the film to support their programs, too. (To keep our program goals alive, please keep in mind we do need to charge licensing fees for professional use of the film by organizations, libraries, and large groups.)

Please let anyone you know touched by cancer know about our free film program:
NotAsIPictured.org

Please also urge your local community or university library to add Not As I Pictured to its collection.
Contact us.

Be well, enjoy the wonderful changes of the season, and a huge thanks for your support of our program!


Summer 2011
Spring 2011
February 2011
January 2011
December 2010