February 2011
Greetings and welcome to our second newsletter for the Not As I Pictured film community. Our monthly newsletter keeps you up to date on the humanitarian goals of our free cancer education film project.

We have been ever busy getting free DVDs and accompanying cancer coping guides out the door to anyone affected by cancer. As many of you know, our goal is to give away more than 10,000 free copies of the film, with free shipping, too. Although our national PR launch does not begin until next month, we're already more than 10% there!

For personal use, anyone touched by cancer can receive our free film DVD and accompanying American Society of Clinical Oncology cancer guide. That includes patients, caregivers, survivors, physicians, nurses and medical professionals.

Not As I Pictured is truly making a difference through support, strength, and renewed courage to patients and their loved ones. Throughout the U.S., medical practices, hospitals, and cancer advocacy programs are already using the film, and letting patients and clients learn how to order their own free copies.

Please keep in mind that we do need to charge a fee for professional use of the film by organizations, libraries, and large groups. But we encourage everyone involved in cancer education and treatment to first order a free copy for your own personal use and inspiration. We believe that when you see the inspiring message of hope in the Not As I Pictured film, you'll encourage your institutions to order copies, too. That helps to keep our humanitarian support program goals strong.

National promotional campaign coming in March
In mid March we will begin our national media campaign. We would love to hear your suggestions on which media organizations to contact about our unique program to give away Not As I Pictured to anyone touched by cancer. This month, we were featured on "When Life Throws You a Curve," a program with Myra Monroe shown on Northern Florida CBS, NBC, and MyNetwork TV affiliates.
Download media kit here.
Contact us for media interviews.

Event and awards news
We have been nominated for Best Documentary at the Michigan Film Awards, part of the Detroit Independent Film Festival March 12th. If you are in the area, please stop by for our 3:00 screening. In April, we have screenings scheduled in three communities in Ohio, and another in Wilmington, Delaware. Not As I Pictured screenings are often followed by community cancer coping roundtable discussions that include medical experts, survivors like me, and members of cancer advocacy organizations.

In the months to come, we hope to be coming to Sag Harbor, NY, Dallas, TX, and Miami, and are scheduled to participate in oncology and biomedical conferences in Phoenix and Chicago, including the world's most influential oncology meeting, the annual American Society of Clinical Oncology conference that attracted more than 32,000 attendees in 2010. Stay tuned for details in the months to come.

We are also happy to report an unexpected honor in the first round of the American Advertising Federation ADDY Awards. Not As I Pictured won BEST OF SHOW in the Public Service Campaign category, and earned two additional medals, one Gold and one Silver.

How you can help
Please let anyone you know touched by cancer know about our free film program:
NotAsIPictured.org

If you would like to donate, your tax-deductible donations are always appreciated to help keep our humanitarian program goals thriving.
Donate here.

You can also help by encouraging your community or group to schedule a showing of Not As I Pictured. We also have an accompanying photographic exhibition that some communities plan to show in conjunction screenings and community roundtable forums.
Bring Not As I Pictured to your community.

Please also urge your local community or university library to add Not As I Pictured to its collection. Contact us.

Join us on Facebook, too
Please contact us to let us know what you think about the film. We urge you to join our growing daily conversation on Facebook at:
www.facebook.com/NotAsIPictured

The Facebook page will be updated frequently as upcoming event dates and locations become known, too.

Be well and thank you for your interest and support of our program!


January 2011
December 2010