FROM DIRECTOR JOHN KAPLAN

Summer 2011
Greetings everyone! Welcome to our sizzling Summer newsletter for the Not As I Pictured film community. Our monthly newsletter keeps you up to date on the public service goals of our free cancer education film project.

Our free DVDs and accompanying cancer coping guides are making national news and already going fast! With our goal of giving away 10,000 free copies of the film, we're already 1/3rd there just two months after our national media campaign launch in April!

Coming soon to PBS stations nationwide
We're so proud of our team for helping us to accomplish a key goal—broadcast throughout the U.S. and southern Canada! Each of the 349 PBS affiliates gets to choose when to air Not As I Pictured. Many stations tell us they are so excited about the film that they will air it more than once. Broadcasts begin in late August and will continue throughout the fall.

Keep watching our Facebook page to learn when we'll be on in your area. Please tell your families, friends and colleagues to watch us on PBS stations, too.

Facebook is also where viewers like you write such inspirational comments about your impressions of the film. Please join us there, read the comments, and share your own:
www.facebook.com/NotAsIPictured

National media coverage galore
We have just learned Not As I Pictured made page one of the national trade newspaper of public broadcast television and radio stations, Current. Story writer Dru Sefton tells John that this is the first time she's heard of a filmmaker using national PBS broadcast exposure not to sell a film, but to give it away. (By the way, for those touched by cancer, the film is free, and so is shipping.)

We've also been the subject of great stories recently in CureToday, OncoLink, Yahoo.com, (ranked as number one web news portal!), the Allentown (PA) Morning Call, the Wilmington (DE) News-Journal, the Athens (OH) News, and more.

Read articles about the film at our Press page:
NotAsIPictured.org/content/media-coverage

Television, too!
John was interviewed live on the set of the morning news on WLS-TV, the ABC affiliate in Chicago. WLS is the number one station in the number three market in the U.S. Their glass windowed studio faces the street just like the Today Show but John still swears he wasn't rattled by the enthusiastic onlookers outside . . .
Download media kit here.
Contact us for media interviews.

Upcoming Events
On August 2nd, we'll screen the film in HD at Gainesville, Florida's premier arts venue, the Phillips Center. A cancer coping forum will follow the screening. Singer songwriter Maria Carter, who wrote and sings the film's theme song, will perform live, too. Please join us. All attendees receive a free special edition copy of the film. In October look for us at events in Miami and Orlando, with more announcements to come.

If you would like to line up a screening in your community, please contact us. Local oncologists, survivorship experts, and advocacy organization leaders are always willing to lend a hand for a truly meaningful event.
Bring Not As I Pictured to your community.

Recent screenings. Thank you!
We've been on the road constantly with standing room only events at Ohio University and in Wilmington, Delaware. We had a warm welcome and great crowd at Kent State, too. At so many of our events, John has been joined by cancer advocacy organization leaders who lend advice and encouragement, all for a truly memorable and inspiring evening.

Professional events for healthcare leaders
Thanks to the American Society of Clinical Oncology, our booth at their annual June meeting in Chicago was swarming with positive energy and enthusiasm. We gave away more than 1,000 copies at the event and were broadcast throughout Chicago on ASCO-TV. We made lots of new friends with oncologists and cancer advocates from around the world at the event attended by 32,000.

In Phoenix, John gave the keynote opening address at the International BioCommunications Conference. We are truly grateful for all of the attention and collaboration we are receiving for our humanitarian mission to share the upbeat and inspiring message of Not As I Pictured.

How you can help
Thanks for helping us get the word out. It's working! Not As I Pictured lending strong support to families touched by cancer. And, throughout the U.S., medical practices, hospitals, and cancer advocacy programs are using the film to support their programs, too. (To keep our program goals alive, please keep in mind we do need to charge licensing fees for professional use of the film by organizations, libraries, and large groups.)

Please let anyone you know touched by cancer know about our free film program:
NotAsIPictured.org

If you would like to donate, your tax-deductible donations are always appreciated to help keep our humanitarian program goals thriving.
Donate here.

Please also urge your local community or university library to add Not As I Pictured to its collection.
Contact us.

Be well and thank you for your interest and support of our program!


Spring 2011
February 2011
January 2011
December 2010